Assistant Director, Digital and Marketing

Full time regular

Professional

Claremont, CA, US

SUMMARY 

As Assistant Director Digital Design & Marketing, you will play a key role in advancing Webb’s brand, digital presence, and community storytelling. This position leads digital marketing initiatives, manages social media, creates compelling written and visual content, supports website strategies, and collaborates with campus partners to showcase the school’s mission, programs, and culture.

The ideal candidate is a creative, detail-oriented marketer with strong communication skills and a passion for storytelling. As part of a small, collaborative team, the Marketing Manager will engage in varied, hands-on work, contribute to school-wide initiatives, and help improve marketing processes in a dynamic, evolving environment.

MISSION – Culture & Community 

The Webb Schools are committed to fostering an inclusive school community characterized by openness, acceptance, and empathy, where all members are valued, respected, and supported. Our community is strengthened by the diverse views, beliefs, backgrounds, and experiences of our students, faculty, staff, and alumni. Embracing diversity in all its many forms is essential to our mission: in particular, our call is to provide an exemplary learning community that nurtures future leaders who will act with honor and moral courage and serve with a generous spirit.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Specific responsibilities include, but are not limited to: 

Digital Marketing & Social Media  

• Partnering with the Director of Marketing to develop long-term digital strategic vision, and to communicate, track and measure progress. This includes managing digital agencies, freelance contractors, analytics tools, and reporting.
• Crafting, setting up, and monitoring Google AdWords and Meta campaigns, creating landing pages and microsites, A/B testing, creating reports and tracking KPIs, and primary website integration.
• Social Media strategy, content creation, posting, monitoring, reporting, and tracking KPIs. 
• Own and manage the School’s social media platforms (e.g., Instagram, Facebook, YouTube, Vimeo, etc.).
• Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school’s messaging, goals, and brand guide. 
• Create and post regular content (photos, videos, graphics, and written posts) that highlights the programs, achievements, events, and community life.
• Monitor and respond to social media comments and messages in a timely and professional manner. 
• Collaborate with key stakeholders to strategize ways to drive engagement.
• Collaborate with cross-functional teams to create engaging content for social media, email marketing, and website platforms.

Design & Content Creation  

• In the context of key messaging and brand guidelines, create written and visual content that builds a consistent and authentic narrative about the school community, culture, programs, and people. Written content includes articles, blogs, social posts, email campaigns, and more. Visual content includes photography, videography, slide decks, branded visual assets, and more.
• Solicit, create, edit, and publish key digital content for the website, such as news stories, blog posts, and articles that highlight the school's activities and programs.
• Develop relationships with faculty, staff, administration, parents, and students to find and share stories that highlight school achievements, student success, and community involvement.
• In collaboration with the development team, create innovative content that supports fundraising efforts.
• Assist with the production of the school magazine and other publications. 

Website  

• Website updates and maintenance, Google Analytics reporting, and KPI tracking.
• Content creation.
• Periodically review website pages for accuracy and relevance to ensure consistency and maximize impact. 
• Ensure the website has up-to-date photos and videos that accurately and authentically represent the school’s programs and community. 
• Identifying the latest trends, best practices, and technologies affecting our industry.
• Perform other duties as assigned.

EDUCATION AND EXPERIENCE 

• Education: Bachelor’s degree in marketing, business, or related field from an accredited 4-year institution required. 
• 5+ years of digital marketing experience, preferably in education. Experience working in communications, branding, or marketing, with a focus on content creation and storytelling.  

OTHER SKILLS & REQUIREMENTS  

• The candidate must demonstrate sound judgment in organizing and prioritizing a diverse workload, which includes both large-scale projects and smaller tasks. 
• Strong understanding of SEM, SEO, social media marketing, email, and content marketing. 
• In-depth experience with Google AdWords, Google Analytics, Meta/Facebook Ads, lead generation, conversion optimization, Canva, Google Workspace, etc. 
• Exemplary and meticulous proofreading and editing skills.
• Excellent communication skills (verbal and written) including active listening.
• Strong project management and organizational skills.
• Relationship skills: ability to develop and sustain cooperative working relationships – both internal and external.
• Organizational skills/Multi-tasking: Exceptional time management and organization skills with the ability to allocate one’s time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload; and an ability to work at a detailed level.
• Energetic self-starter with the ability to thrive in a fast-paced environment. The ability to adapt swiftly to evolving needs and situations is crucial.
• Intrapersonal: A willingness to learn in a dynamic environment that includes new ideas and innovation, intellectually curious, adaptable, and ambitious.
• Strong accountability combined with strong work ethics and enthusiasm for teamwork.
• Working knowledge of Adobe Create Suite, and Blackbaud a plus.
• Tech savvy and comfortable with data. 
• The perfect candidate brings energy, enthusiasm, and a genuine passion for education and working within a school environment.
• Utilizes tact, discretion, and good judgment always, especially when exposed to confidential or sensitive material.
• Personable, professional, with a positive attitude and ability to adapt.

OTHER REQUIREMENTS 

A criminal background check is required and must be successfully completed before employment can begin. 

PROFESSIONAL QUALITIES OF WEBB FACULTY & STAFF 

• Contributes to the delivery of the mission, vision, and values of the school community.
• Demonstrates inclusive and equitable practices to ensure that all members of the community feel a sense of belonging.
• Follows community policies and procedures and models of positive behavior.
• Works effectively as a team member and develops professional and productive relationships with colleagues.
• Understands boundaries and embraces responsibility for the care of students in loco parentis.
• Promotes a trust-based community by keeping appropriate confidence.
• Manages time effectively and meets deadlines and commitments.
• Communicates and responds to all school communications in a timely manner.
• Exhibits flexibility and adaptability to change as needed.

Physical Requirements 

The physical requirements are representative of those that must be met by an employee to successfully perform the essential functions of this position. As prescribed by law, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Employment:

This position is “at-will”. This means that both Webb and the hired employee have the right to terminate the employment relationship at any time, with or without advance notice, and with or without cause. There is no employment contract, actual or implied. 

Compensation 

The estimated pay scale represents the typical pay range The Webb Schools reasonably expects to pay for this position, with offers determined based on several factors which may include, but not be limited to, the candidate’s experience, expertise, skills, education, job scope, training, internal equity, geography/market, etc. This pay scale applies to the current posting only.

Equal Opportunity Statement

The Webb Schools are an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities and do not discriminate based on perceived or actual race, color, national or ethnic origin, religion, sex, pregnancy (or any related conditions), age, marital status, military or veteran status, medical condition, gender/identity/expression, sexual orientation, or any other characteristic protected by state or federal law.

Apply here for consideration!